Student talks about how social media promotes personal attacks with a mob mentality
Opinion by Lauren Hugo | copy editor
Social media has raised a new breed of tween bullies in the world.
Nowadays, kids are going to websites like Youtube or Instagram to watch Internet “celebrities” vlog (short for video blog) their lives, make short comedy videos or post pictures of their luxurious lives.
Kids completely eat this up, as they are entertained for hours watching someone else’s life through their smartphone or computer.
The social media influencers are able to make a living off these videos and posts from the advertisement revenue, sponsorships and the money generated from merchandise sales.
Once an influencer has gained enough traction and obtained a substantial amount of subscribers, they establish their fan base with a name.
For example, Logan and Jake Paul are very successful Internet personalities. Both boys started their careers as entertainers on the free app Vine. Vine allowed people to make short six-second videos of whatever they wanted, but the most popular tag or genre was comedy.
Once Vine announced it was shutting down due to not being able to compete with other apps, these Vine stars had moved to other platforms. They continued entertaining while their exposure gave them opportunities to act and star in movie roles.
Logan Paul refers to his fans as “Logang.”
His brother, Jake Paul, was not as creative with the name of his fan base, as he calls his young audience “Jake Paulers.”
Jake Paul even has a song dedicated to his 12-year-old fans, called “The Jake Paulers Song” on YouTube with almost 13 million views.
In the eyes of these fans, their favorite Internet personality could do no wrong.
Due to this amount of loyalty and money, these influencers are able to get away with so much without facing real consequences—only the occasional backlash from their peers.
On Twitter, these armies of younger kids can be extremely mean and say things without thinking about the way it makes others feel.
It’s become expected for people to get attacked by trolls and die-hard fans if they make an influencer mad or disagree with something they say and do.
It’s incredibly disheartening and makes one wonder what these kids are like in their everyday lives. And where are the parents in these situations? Do they not have any idea what their kids are doing and saying online?